Cloverly: The Carbon Offset API for e-commerce brands

August 13, 2020

Cloverly is an API integration for e-commerce brands to help their customers offset the carbon footprint of their online transactions. They call the process ‘Sustainability-as-a-Service’ and believe their tool can be used to help businesses and organizations achieve carbon neutrality.

How does Cloverly work?

The Cloverly API will calculate real time carbon offset costs for various scenarios during e-commerce check-out flows such as shipping. Cloverly, which can be integrated directly into checkout experiences, allows customers the option to pay slightly extra as a means to offset their carbon footprint. That premium paid will be used by Cloverly to purchase wind + solar energy credits on the customers behalf. Companies can pick whether they pay the carbon offset price or provide it as an option for customers to pay.

What is the average price paid per transaction to offset your carbon footprint?

Customers who opt to offset their carbon using Cloverly pay 25 cents per transaction on average. All charges go towards renewable energy purchases and customers can see exactly where your money is going.

What is an example of how a Cloverly carbon offset might work?

Let’s take the case you are sending a table from Oakland to Brooklyn. Calling the Cloverly API, it will look at the shippings start + end date and the item date. With that information, the API will show a calculation of how much you should pay to offset the carbon footprint of that purchase. Cloverly can be integrated directly with Shopify or Magento.

Below, you can take a look at the example calculation.

Why would a business want to work with Cloverly?

It is becoming increasingly important to consumers to purchase from companies that embrace sustainable values. However, many business activities, from electricity use to shipments sent to customers, produce a carbon footprint. Using the Cloverly API, your business's negative impacts can be mitigated and your business operations made more sustainable.

Why did Cloverly choose to focus on delivery costs?

The transportation sector makes up almost 30% of the US’s carbon footprint. The rapid growth of e-commerce and the gig economy continue to increase this number more and more. By integrating an API directly into the delivery flow, customers can continue to benefit from the convenience of many online services without increasing their carbon footprint. By integrating your carbon offset directly during check-out, you don’t need to worry about calculating your personal offset on separate services.

How much does Cloverly cost to use?

It is free for a company to integrate the Cloverly API. Companies can choose whether the cost of the carbon offset is a price the consumer or the company pays.

Is there an example of a customer using Cloverly?

Rooted, a New York City based plant delivery brand has integrated Cloverly into their check-out flow for house plant purchasers. As you can see above, customers can choose to click the box at checkout to make their plant purchases carbon neutral.

How can my business get started using Cloverly?

Get started with Cloverly by registering on the website and reviewing the API developer docs.